MAKING IN-HOUSE CREATIVE TEAMS BETTER.
Hi, my name is Cali Zumdahl. I’m the founder of Butter, an advisory service for executives focused on optimizing their internal capabilities. For over 20 years I have been leading creative teams from the inside and along side the C-Suite. I know a thing or two about why in-house agencies exists and what they need to do to grow the business. It’s more than exceptional work—it’s about aligning goals, building strong relationships, staying organized, leading effectively, and creating a smoother path to results.
Services
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Organizational Strategy & Design
Process Design, Standards & Protocols
Workflow Audits & Optimization
Resource Planning & Optimization
Talent Assessment & Capability Development
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Executive & Management Coaching
Leadership Development
Change Management
Relationship Building & Team Alignment
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Custom Training Programs
On-Site Workshops
Agile Training
Professional Development Curriculum
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Creative Briefing Templates
Workflow & Process Tools
Organizational Charts & Job Profiles
Job Descriptions
AI Tools Comparisons
Process & Operations Playbooks
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Organizational Consulting
Operational & Workforce Assessments
Performance & Effectiveness Improvement
“Cali is like the Mary Poppins of in-house departments, she is able to come in and quickly get the playroom in order.”
In-Houses I’ve transformed
Walgreens
ULTA Beauty
Shutterfly
Snapfish
Valspar
FTD Flowers
Post Consumer Brands
Asset Marketing Services
GOVMINT